Corporate Social Responsibility

Promote culture inheritance

We Chinese place great importance on the inheritance of culture. In our long history of 5,000 years, our culture has tied our nation together as a strong cohesive bond. It is our responsibility to flourish and continue the excellent culture and tradition.
  • Sponsored the 90th anniversary celebration series for the School of Chinese, HKU (2017)
  • Acted as the 12th Honorary President of the International Federation of Hainan Association and delivered a keynote speech on cultural inheritance at World Hainan Youth Forum (2011)
  • Sponsorship of publication cost for local publishers in Hainan(2010)
  • Donation to Guangzhou Culture Promotion Association (2009)
  • Donation to Hainan local authorities of two sets of literature publications comprising a total 19,000 volumes and valued at RMB480,000 (2008)
  • Hainan Opera Revitalization Foundation (2008)
  • Lu Duoxun Memorial Hall, Sanya, Hainan (2008)
  • Organising the seminar “The impact of commercial credibility on social and economic development of China” (2007)
  • Sponsorship of “Message from Earth”, Taiwan Aboriginal Aesthetics Feast (2005)
  • Sponsorship of the construction of library of Confucian Tai Shing Primary School, Hong Kong (2000)